• The Tour

    Travel from the tombs of Egypt to the dusty mining town of early Joburg, and find out how beer transformed through the ages.

  • Conferencing

    The World of Beer offers world-class conferencing facilities to cater for your every need.

Our award-winning tour

Since the doors of the SAB World of Beer opened over a decade ago, the walking tour has been developed and perfected to give visitors a seamless glimpse into the history and culture of beer. You'll discover how the ancient Mesopotamians brewed their thick, sweet beer, how different recipes spread to countries in Europe, and how brewmasters from around the world defined some of the beers you know and love today.

The Tour

You'll also learn about beer's fascinating history in South Africa, and get a glimpse of the timeless brewing processes used by SAB in creating some of its world-famous brands. Price: R65 (which includes two complementary beers after the tour).

We're open from Tuesday to Saturday, 10am to 6pm. Last tour starts at 4.30pm.


+27 11 836 4900

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World-class conferencing

The SAB World of Beer offers world-class conferencing facilities to suit every need and budget, while offering an encounter with the magic and mystique of beer culture as never experienced before. This five-star meeting venue (as graded by the Tourism Grading Council) offers five meeting rooms, all offering cuisine to suit a variety of palates.



Why not complement your conference with a walking tour of the World of Beer?


Felicia Mokhehle  +27 11 836 4900

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World of Beer blog